What Is The Meaning of Sales Promotion?

Brand placement   Brand placement often referred to, as product placement is the sales promotions technique of getting a...

Deciding  on  media  timing:  in  choosing  the  media,  the  advertiser  faces  macro scheduling  problem and a micro scheduling problem....

Marginal Analysis of setting advertising budget   As advtg/ promotional expenditure increases, sales & gross margin also increase to...

Internet promotions They are the most recent form of sales promotions. They are promotions that are done via the...

Brand Image   •     Images evoked by exposure to a named brand   •     Like brand personality, brand image...

Portfolio test:   Here some dummy ads are mixed with regular ads. They are then put in a portfolio....