The Hierarchy of Effects Model:
The hierarchy of effect model shows the process by which advertising works, it assume a consumer passes through a series of step in sequential order from initial awareness of a product or service to actual purchase.
FYBMS, SYBMS, TYBMS and beyond BMS
The Hierarchy of Effects Model:
The hierarchy of effect model shows the process by which advertising works, it assume a consumer passes through a series of step in sequential order from initial awareness of a product or service to actual purchase.
0 Comments