AIDA MODEL:
The AIDA model was developed to represent the stages a salesperson must take a customer through in the personal selling process. This model depicts the buyer passes through Attention, Interest, desire and Action. The salesperson must first get the customers attention & then arouse some interest on the company’s product or service. Strong levels of interest should create desire to own or use of product. The action stages into the AIDA model a purchase commitment & close the sale.
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