Early Adopters

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Early adopters:

They are opinion leaders within the particular industry or social group. These people are willing to try new ideas ahead of others, but who make careful assessment of potential risk before trying or using the new product. They are 13.5% of the buyers.

                   Their personality indicates them as educated, high social status with strong financial position & more successful than the average man.

 

 

http://https://www.youtube.com/watch?v=VekUJcbIhJg

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