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Early Majority Adopters: These people try the innovated products, services or ideas ahead of rest of the gentry or masses. They hold up their purchase till they get favourable information from the early adopters. Early majority are the 32% of the consumers. There are generally middle-class...
| | | Special Studies in Marketing, adopters, early, meaning| 3
Early adopters: They are opinion leaders within the particular industry or social group. These people are willing to try new ideas ahead of others, but who make careful assessment of potential risk before trying or using the new product. They are 13.5% of the buyers. Their personality...
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