Which Factors Determine Advertising Budget?

Factors Determining Advertising Budget:-

1. Organizational Objectives.
2. Type of product to be marketed.
3. Frequency of advertising.
4. Expenditure of the previous year.
5. Size of the Company.
6. Media used.
7. Availability of Finance.
8. Size of the market.
9. Impotence of Middlemen.
10. Quality of Advertising campaign.         

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