Advertising Budgets 1

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Advantages of advertising budget:-

  1. Facilitates evaluation of advertising expenditure.
  2. Introduces rational approach.
  3. Keeps advertising expenditure with limits.
  4. Provides proper direction to advertising Expenditure.
  5. Facilitates advertising planning & execution.
  6. Act as a controlling device.
  7. Facilitates selection of suitable media.

 

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