What Are Features Of Advertising Budget?

Objectives for promotions in the trade market   Generally speaking, when marketers devise incentives for the trade market, they...

There are four typical types of buying behaviour based on the type of products that intends to be purchased....

Types of advertising agencies: There are basically four types of ad agencies. They are 1. In-house agencies 2. Creative...

The timing pattern should consider three factors: Buyer turnover: it expresses the rate at which new buyers enter the...

It is important to take into account several factors and market circumstances: company goals, consumer wishes and expectations, trade...