Explain Share of Voice and Quantitative Method of Advertising Budget?

Explain Share of Voice and Quantitative Method of Advertising Budget?

  The quantitative method:- Modern advertising manufacturers use quantitative methods such as regression analysis. Regression analysis is based upon cross-sectional data & time series data.   Share of voice method:- The underlying principle in this method is that the dominant brand in the product category will spend lower than...

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What Is Break Even Method of Advertising Budget?

What Is Break Even Method of Advertising Budget?

    The break even method of preparing advertising budget:- This method attempts to quantity the advertising spending level that will offer an organizing the highest additional gross profit. The firm continues to spend on advertising as long as the incremental expenditures are exceeded by the marginal the gross...

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What Is The Meaning of All You Can Afford Method In Advertising Budget?

What Is The Meaning of All You Can Afford Method In Advertising Budget?

  All you can afford method:- Under this method the advertising budget is decided on the basis of whatever money is left after all other fixed and unavoidable expenses have been allocated. Conservative management uses this method & also new entrepreneurs follow this when they are short of funds...

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What Is Task Approach Method of Preparing Advertising Budget?

What Is Task Approach Method of Preparing Advertising Budget?

  Task approach method of preparing advertising budget:- Under this method a company lunching a new product will decide on to spend more money as it has to create immediate awareness amongst the consumers. The company may spend less advertising for an existing well known brand.  

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Which Methods Are Used To Prepare Advertising Budget?

Which Methods Are Used To Prepare Advertising Budget?

Meaning of advertising appropriation:-           The manufacturer sets apart sum money to be spending on advertising which is referred to advertising appropriation. Method of preparing advertising budget:- The various methods which are used for setting advertising budget are: Percentage of sales method. Unit of sales method. Competitor expenditure method....

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What Is The Meaning of Advertising Budget Appropriation?

What Is The Meaning of Advertising Budget Appropriation?

  Advertising budget appropriation:-            The advertising man while developing advertising budget has to consider several factors before giving it final shape appropriating the amount to be spend on advertisement. Such variables are population & income trend, economic situation, competitive behaviour, product improvement & sales force etc. the advertising...

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What Are Advantages of Advertising Budget?

What Are Advantages of Advertising Budget?

  Advantages of advertising budget:- Facilitates evaluation of advertising expenditure. Introduces rational approach. Keeps advertising expenditure with limits. Provides proper direction to advertising Expenditure. Facilitates advertising planning & execution. Act as a controlling device. Facilitates selection of suitable media.  

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