What Are The Guidelines For Effective Brand Positioning?


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Effective Brand Positioning

 

Guidelines for effective positioning:

  • Positioning usually contains a decision to segment the market.
  • It is very expensive to establish a position.
  • The marketing manager must ask whether a position sought is likely to be maintained.
  • If the current efforts are not working, it may be time to consider an alternative positioning strategy.
  • Once, a position has been established, it is to be monitored how well it is being maintained in the market place.

 

 

 


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