Advertisement Positioning involves capturing the mind space of the consumers with a distinctive feature or benefit of the brand.” Following are the major positioning strategies : 1. Positioning by price . 2. Positioning on the basis of quality 3. Positioning on the basis of competitors . 4. Positioning...
Positioning- A retailer builds customer loyalty by developing a clear and distinctive image of its retail offering and consistently reinforcing that image through its merchandise and service. Positioning is the design and implementation of a retail mix to create an image of the retailer in the customer’s mind...
Retail Brands and Positioning- A retail brand, whether it is the name of the retailer or a private label, can create an emotional tie with customers that builds their trust and loyalty.Retail brands also facilitate store loyalty because they stand for a predictable level of quality that customers...
Guidelines for effective positioning: Positioning usually contains a decision to segment the market. It is very expensive to establish a position. The marketing manager must ask whether a position sought is likely to be maintained. If the current efforts are not working, it may be time to consider...
| | | Special Studies in Marketing, brand, meaning, positioning, strategies| 0
Meaning:- Brand is a specific terms & includes a name, symbol, sign or design given to a product for easy identification. Brand positioning: According to Philip kotler, positioning “is the act of designing the company’s offer so that it occupies a distinct & valued place in the target...
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