What Is Support Media Advertising?

SUPPORT MEDIA

• Yellow pages advertising:

It is often referred to as directional medium because the ads do not create awareness or demand for products & services; rather, once consumers have decided to buy the yellow pages they point them in the direction where their purchase can be made.

1. In flight advertising:

As the number of flying passengers increases, so too does the attractiveness of this medium. It includes four its.

1. In-flight magazines.
2. In-flight videos.
3. In-flight radio.
4. In-flight catalogues.