Advertising Budget


Meaning of advertising appropriation:-

          The manufacturer sets apart sum money to be spending on advertising which is referred to advertising appropriation.

Method of preparing advertising budget:-

The various methods which are used for setting advertising budget are:

  1. Percentage of sales method.
  2. Unit of sales method.
  3. Competitor expenditure method.
  4. Market share method.
  5. Task approach method.
  6. Brand history method.
  7. All you can afford method.
  8. The break even method.
  9. The quantitative method.
  10. Share of voice method.


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