Which Methods Are Used To Prepare Advertising Budget?


0
4 comments

Advertising Budget

Advertisement

Meaning of advertising appropriation:-

          The manufacturer sets apart sum money to be spending on advertising which is referred to advertising appropriation.

Method of preparing advertising budget:-

The various methods which are used for setting advertising budget are:

  1. Percentage of sales method.
  2. Unit of sales method.
  3. Competitor expenditure method.
  4. Market share method.
  5. Task approach method.
  6. Brand history method.
  7. All you can afford method.
  8. The break even method.
  9. The quantitative method.
  10. Share of voice method.

 

Advertisement
The following two tabs change content below.

Like it? Share with your friends!

0
4 comments

4 Comments

Ask Us On WhatsApp
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format