Meaning of advertising appropriation:-
The manufacturer sets apart sum money to be spending on advertising which is referred to advertising appropriation.
Method of preparing advertising budget:-
The various methods which are used for setting advertising budget are:
- Percentage of sales method.
- Unit of sales method.
- Competitor expenditure method.
- Market share method.
- Task approach method.
- Brand history method.
- All you can afford method.
- The break even method.
- The quantitative method.
- Share of voice method.
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