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FYBMS, SYBMS, TYBMS and beyond BMS
1. Time consuming 2. Costly . 3. Not exact 4. Not a substitute to decision making . 5. Management attitude 6. Complex environment...
1. Unpredictable consumer behaviour 2. Fragmentation 3. Time consuming 4. Costly 5. Dynamic environment 6. Too complex 7. Lack of availability of data...
