Google nexus is a line of consumer electronic that run the Android Operating System. Advertisement The product family consists of mostly mobile devices – six smartphones and four tablet computers have been released to date. I bring 5 interesting features about the latest in the product family – Google...
Features / Characteristics of a Project: A project involves investment of money or money’s worth. It is a risky venture. It has a fixed set of objectives. It is subjected to a lot of change. It has definite beginning & an end. A project requires team work. It...
Features of Women Entrepreneurs : Sense of Responsibility: Women Entrepreneur feel a deep sense of personal responsibilities for the outcomes of ventures they start. Imagination: Women entrepreneur have a good sense of imagination, fantasy and creativity. They always remain innovative and thinking for the new. Persistence:...
Career planning involves deciding on the career goals of the employees and the route to achieve those career goals. Features * Career planning of the employee is supplemented by the organisation. * It is continuous and for long term, where goals of the individuals are harmonised with...
Performance appraisal involves evaluation of employee’s performance at the work place. Features of performance appraisal 1. Systematic evaluation 2. Focus on result 3. Various techniques and methods 4. Evaluation by different people 5. Continuous process 6. Differs from job evaluation 7. Multiple use 8. Qualitative and quantitative...
Marketing Research is concerned with marketing studies of specific marketing problems and opportunities FEATURES 1. Continuous process . 2. Wide coverage 3. Analysis and inferences . 4. Decision support system . 5. Statistical tools used 6. Different methods 7. Facilitator not guarantor
According to William Stanton, “Marketing mix is the term that is used to describe the combination of the four inputs that constitute the core of a company’s marketing system: the product, the price structure, the promotion activities and the distribution system. FEATURES OF MARKETING MIX 1. Combination...
William Stanton defines it as “the process of dividing the total heterogeneous market for a product into several sub markets or segments, each of which tends to be homogeneous in all significant aspects”. FEATURES OF MARKET SEGMENTATION 1. Heterogeneous market 2. Involves market division . 3. Different bases...
William Stanton defines marketing as “Marketing is a total system of business activities designed to plan, price, promote and distribute want satisfying products to target market to achieve organisational objective”. FEATURES OF MARKETING 1. Continuous Process 2. Involves Exchange 3. Goods Services and Ideas 4. Transfer of...
Relationship Marketing: It is the process of building long-term, trusting, win-win relationship with customers, distributors, dealers & suppliers. Peter Drucker has rightly said that, “the basic purpose of an organization is to create customers & retain them.” Features of Relationship Marketing The interaction between suppliers & customers...
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