What Are Promotional And Communication Objectives?

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Communication Objectives

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Promotional objectives:

Promotional objectives evolve from the company’s overall marketing plan & are rooted in its marketing objectives.

Communication objectives:

The primary role of an IMC programme is to communication planning should be based on communication objectives. Advertising & other promotional efforts designed to achieve such communications as brand knowledge & interest, favourable attitude is an image, & the purchase intentions.

 

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