What Are Promotional And Communication Objectives?


0
15 comments

Communication Objectives

Advertisement

 

 

Promotional objectives:

Promotional objectives evolve from the company’s overall marketing plan & are rooted in its marketing objectives.

Communication objectives:

The primary role of an IMC programme is to communication planning should be based on communication objectives. Advertising & other promotional efforts designed to achieve such communications as brand knowledge & interest, favourable attitude is an image, & the purchase intentions.

 

Advertisement
The following two tabs change content below.

Like it? Share with your friends!

0
15 comments

15 Comments

Ask Us On WhatsApp
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format