Organization Structure of An Advertising Agency:
Every advertising agency has to establish its own identity in the organization’s structure with suitable departments, line of authority & mechanism for effective communication & co-ordination.
Organization structure differs from agency to agency as per the functional areas & specialization.
Different functional departments are assigned specialized functions like:
- Contact Department:
This department keeps contact with prospective advertisers & acts as a liaison authority between the agency & the clients.
- Media Department:
This department has to select the most appropriate media for advertising the product of its clients.
- Copy Department:
The staff in this department includes copy-writers. They work in close-co-operation with the artists in the visualization department.
- Art Department:
Creativity is the main function of this department. The art department prepares layout, illustrations, slogan, picture etc. used in advertisement for making attractive & agreeable to consumers.
- Production Department:
It is headed by production manager. It keeps contact with printers, typographers, photo-engravers etc.
- Accounting & Finance Department:
The vice-president, accounting service supervises all accounting & financial matters.
- Research Department:
The research director is the head of research department who is assisted by analyst, investigators, field workers, marketing assistants, libration & statisticians.
The department collects information a regards producers, market trends, market competition, trends in consumer behavior, media trends, new trends in advertising & so on.
- Office Management:
It in includes recruitment, training promotion of staff, filing & Record keeping, office correspondence, etc. The vice-president looks after the office management department.
- Public Relation Department:
The P.R department plays a crucial role in marketing cordial relation with clients, media etc.
Latest posts by Jinall Bms Classes (see all)
- Logistics Management Prelims Question Paper 2015 - October 1, 2015
- Financial Management Prelims Question Paper 2015 - October 1, 2015
- Special Studies in Finance Prelims Question Paper 2015 - October 1, 2015