Advertising Agency

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Organization Structure of An Advertising Agency:

Every advertising agency has to establish its own identity in the organization’s structure with suitable departments, line of authority & mechanism for effective communication & co-ordination.

 Organization structure differs from agency to agency as per the functional areas & specialization.

 

Different functional departments are assigned specialized functions like:

  • Contact Department:

This department keeps contact with prospective advertisers & acts as a liaison authority between the agency & the clients.

 

  • Media Department:

This department has to select the most appropriate media for advertising the product of its clients.

 

  • Copy Department:

The staff in this department includes copy-writers. They work in close-co-operation with the artists in the visualization department.

 

  • Art Department:

Creativity is the main function of this department. The art department prepares layout, illustrations, slogan, picture etc. used in advertisement for making attractive & agreeable to consumers.

 

  • Production Department:

It is headed by production manager. It keeps contact with printers, typographers, photo-engravers etc.

 

  • Accounting & Finance Department:

The vice-president, accounting service supervises all accounting & financial matters.

 

  • Research Department:

The research director is the head of research department who is assisted by analyst, investigators, field workers, marketing assistants, libration & statisticians.

 

 The department collects information a regards producers, market trends, market competition, trends in consumer behavior, media trends, new trends in advertising & so on.

 

  • Office Management:

It in includes recruitment, training promotion of staff, filing & Record keeping, office correspondence, etc. The vice-president looks after the office management department.

 

  • Public Relation Department:

The P.R department plays a crucial role in marketing cordial relation with clients, media etc.

 

 

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