What Are The Factors To Select Advertising Agency?

What Are The Factors To Select Advertising Agency?

Advertisement   Factors/ Considerations in the selection of An advertising Agency: The following factors need careful consideration while selecting an ad agency: Creativity of an agency Size of the agency Initiative & involvement Marketing standing of the agency Type of clients of the Agency Media connection of the Agency...

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Explain The Functions of Advertising Agency

Explain The Functions of Advertising Agency

  Functions of An Advertising Agency: The functions of an ad agency depend upon its nature, size & internal organization. Broadly speaking, the functions of modern ad agency may be classified into the following five heads viz. Account functions Creative functions Marketing functions Management & Finance functions Other functions...

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Explain The Organization Structure of An Advertising Agency

Explain The Organization Structure of An Advertising Agency

  Organization Structure of An Advertising Agency: Every advertising agency has to establish its own identity in the organization’s structure with suitable departments, line of authority & mechanism for effective communication & co-ordination.  Organization structure differs from agency to agency as per the functional areas & specialization.   Different...

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What Is The Definition of Advertising Agency?

What Is The Definition of Advertising Agency?

      Definition of Advertising Agency: The American Association of advertising Agencies (AAAA), defines advertising agency as, “An independent business organization composed of creative & business minded people, who develop, prepare & place advertising in the advertising media for seller seeking to find customers for their goods &...

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Walgreen Company Analysis

1)Company and its genesis For 7 straight years, Walgreen’s has been named one of Fortune Magazine’s “Most Admired Corporations In America.” Walgreen’s is celebrating its centennial. Walgreen Co. was founded in  1901 by Charles Walgreen.  From a humble beginnings in 1901, they have grown to a $22 billion retailing...

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