| | | Special Studies in Marketing, advertising, agency, factors, select| 47
Advertisement Factors/ Considerations in the selection of An advertising Agency: The following factors need careful consideration while selecting an ad agency: Creativity of an agency Size of the agency Initiative & involvement Marketing standing of the agency Type of clients of the Agency Media connection of the Agency...
| | | Special Studies in Marketing, advertising, agency, functions| 7
Functions of An Advertising Agency: The functions of an ad agency depend upon its nature, size & internal organization. Broadly speaking, the functions of modern ad agency may be classified into the following five heads viz. Account functions Creative functions Marketing functions Management & Finance functions Other functions...
Organization Structure of An Advertising Agency: Every advertising agency has to establish its own identity in the organization’s structure with suitable departments, line of authority & mechanism for effective communication & co-ordination. Organization structure differs from agency to agency as per the functional areas & specialization. Different...
| | | Special Studies in Marketing, advertising, agency, definition| 8
Definition of Advertising Agency: The American Association of advertising Agencies (AAAA), defines advertising agency as, “An independent business organization composed of creative & business minded people, who develop, prepare & place advertising in the advertising media for seller seeking to find customers for their goods &...
OVERVIEW Provide suitable manpower for the organizations dealing in Information Technology. Many information technology specialists register themselves with VS4 for better career opportunities. A large number of prospective employer organizations approach VS4 for suitable candidates. The customers of VS4 are not only in India but in foreign countries as...
Agency model of TATA AIG works on a chain based hierarchy system of advisors. Insurance companies may have same agency models but the criteria of eligibility for employees getting into these models differ from company to company. The model is formed by considering two types of agents, those who...
1)Company and its genesis For 7 straight years, Walgreen’s has been named one of Fortune Magazine’s “Most Admired Corporations In America.” Walgreen’s is celebrating its centennial. Walgreen Co. was founded in 1901 by Charles Walgreen. From a humble beginnings in 1901, they have grown to a $22 billion retailing...
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