What Is Meaning of Brand Equity?


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 Brand Equity

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Brand equity is defined as “The incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand”.

Brand equity is dependent upon various factors. These are :
1. Brand awareness
2. Brand name recognition.
3. Perceived quality of the brand.
4. Brand acceptability.
5. Brand.
6. Brand Associations.
7. Channel relationship

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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