Brand Equity


Brand equity is defined as “The incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand”.

Brand equity is dependent upon various factors. These are :
1. Brand awareness
2. Brand name recognition.
3. Perceived quality of the brand.
4. Brand acceptability.
5. Brand.
6. Brand Associations.
7. Channel relationship


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