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Positioning involves capturing the mind space of the consumers with a distinctive feature or benefit of the brand.”
Following are the major positioning strategies :
1. Positioning by price .
2. Positioning on the basis of quality
3. Positioning on the basis of competitors .
4. Positioning on the basis of an unique attribute .
5. Positioning on the basis of a product class .
6. Positioning in relation to a target market .
7. Positioning using personalities .
8. Positioning on the basis of security .
9. Positioning on National pride
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