What Are Brand Positioning Strategies?


0
34 comments

Brand Positioning

Advertisement

 

Positioning involves capturing the mind space of the consumers with a distinctive feature or benefit of the brand.”

Following are the major positioning strategies :
1. Positioning by price .
2. Positioning on the basis of quality
3. Positioning on the basis of competitors .
4. Positioning on the basis of an unique attribute .
5. Positioning on the basis of a product class .
6. Positioning in relation to a target market .
7. Positioning using personalities .
8. Positioning on the basis of security .
9. Positioning on National pride

 

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

Like it? Share with your friends!

0
34 comments
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

34 Comments

Ask Us On WhatsApp
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format