What Are Brand Positioning Strategies?


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Brand Positioning

 

Positioning involves capturing the mind space of the consumers with a distinctive feature or benefit of the brand.”

Following are the major positioning strategies :
1. Positioning by price .
2. Positioning on the basis of quality
3. Positioning on the basis of competitors .
4. Positioning on the basis of an unique attribute .
5. Positioning on the basis of a product class .
6. Positioning in relation to a target market .
7. Positioning using personalities .
8. Positioning on the basis of security .
9. Positioning on National pride

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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