Advertising Media

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Types of advertising media:

 

1 Broadcast media

  1. Television

 

 

 

 

 

  1. Radio

 

  • Doordarshan
  • Star TV network
  • Sony entertainment television
  • Zee TV
  • Aaj tak
  • MTV
  • Vividh bharti
  • FM (Radio mirchi, radio city, Red FM etc.)
2 Non-Broadcast media

  1. Cinema
  2. Video cassettes
  3. Audio cassettes
  4. Cable television
 
3 Print Media

  1. News papers

 

 

 

 

 

 

  1. Magazines
 

  • National newspapers
  • Regional/local newspapers
  • Daily newspapers
  • Sunday newspapers
  • Sunday/weekend sections of daily newspapers
  • General magazines
  • Special interest magazines
  • Business/trade publications
  • Personal/institutional publications.
4 Direct response
5 Outdoor Media
  • Posters
  • Hoardings
  • Wall-paintings
  • Air balloons etc.
6 Transit/vehicular media 
  • Mainline trains
  • Sub-urban trains
  • Buses and trams
  • Taxis & auto-rickshaw
  • Private vehicles
7 Point-of-purchase media
  • Banners
  • Stickers
  • Packaging
  • Painted signs
  • Hangings
  • Baskets
  • Dummies

 

8 Specialty media 
  • Signs printed on T-shirts
  • Buttons/badges
  • Caps stickers
9 Internet
  • Vortals
  • Portals
  • Independent websites
10 Miscellaneous media
  • Trolleys at superstores
  • Trolleys at airports
  • Clowns/tall man, etc.

 

 

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