Types of advertising media:
| 1 |
Broadcast media
- Television
- Radio
|
- Doordarshan
- Star TV network
- Sony entertainment television
- Zee TV
- Aaj tak
- MTV
- Vividh bharti
- FM (Radio mirchi, radio city, Red FM etc.)
|
| 2 |
Non-Broadcast media
- Cinema
- Video cassettes
- Audio cassettes
- Cable television
|
|
| 3 |
Print Media
- News papers
- Magazines
|
- National newspapers
- Regional/local newspapers
- Daily newspapers
- Sunday newspapers
- Sunday/weekend sections of daily newspapers
- General magazines
- Special interest magazines
- Business/trade publications
- Personal/institutional publications.
|
| 4 |
Direct response |
- Direct mail marketing
- Telemarketing
|
| 5 |
Outdoor Media |
- Posters
- Hoardings
- Wall-paintings
- Air balloons etc.
|
| 6 |
Transit/vehicular media |
- Mainline trains
- Sub-urban trains
- Buses and trams
- Taxis & auto-rickshaw
- Private vehicles
|
| 7 |
Point-of-purchase media |
- Banners
- Stickers
- Packaging
- Painted signs
- Hangings
- Baskets
- Dummies
|
| 8 |
Specialty media |
- Signs printed on T-shirts
- Buttons/badges
- Caps stickers
|
| 9 |
Internet |
- Vortals
- Portals
- Independent websites
|
| 10 |
Miscellaneous media |
- Trolleys at superstores
- Trolleys at airports
- Clowns/tall man, etc.
|
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