. It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods but also intangible goods like services and ideas.
Price is the exchange value of a product i.e. the amount for which a thing is bought or sold.
. Another important aspect of marketing is to make the product available at the right place, for which various other activities have to be undertaken. It includes sub-variables such as channels of distribution, place of distribution, transportation, warehousing and the intermediaries involved in the process of distribution.
Promotion mix includes all the activities undertaken by an organization to promote its products in the target market. It includes sub-variables such as advertising, sales promotion, personal selling, public relation, publicity, direct marketing etc.
Channel of distribution
Place of distribution
Level of margins
After Sale Service