Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.

Q 1. A. What are the factors affecting growth of retail in India

Q 1. B What are the types of retailing

Q 1 c critically examine the role and need of FDI in retail


Q 2. A. What are the various customer retention approaches

Q 2. B.  What are the factors affecting store location

Q 2 c  explain the significance of HR in retail


Q 3. A. Explain the categories of merchandising

Q 3. B. What are the need and importance of private labels

Q 3 c explain the various types of retail pricing


Q4. A.  What are the responsibilities of store manager

Q 4. B. Explain the types of store layout

Q 4 What are the various tools for visual merchandising


Q5. 24X7 is a leading retail chain of consumer products in south east asia. It plans to enter Indian markets and seeks your advice of the following a) how to profile Indian retail customers b)Need and importance of airport retailing c)Types of organisational structures in can follow 15 marks)

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

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