CRM.
Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.
Q 1. A. What are the various components of CRM
Q 1. B. What are the barriers to good CRM
Q 1 c What are the various relationship development strategies through CRM
Q 2. A. What are the various methods to improve customer retention
Q 2. B. What is the role of channel optimization, personalization and event based marketing in CRM
Q 2 c What is collaborative filtering and what are its types
Q 3. A. Explain the customer loyalty ladder
Q 3. B. What is the significance of knowledge management in CRM
Q 3 c Explain the relevance of 3E in CRM
Q4. A. What are key CRM challenges and how are they overcome
Q 4. B. Explain the recent global trends in CRM
Q 4 c Explain various benefits of Mobile CRM
Q5. Starbuck is the newest kid on the block. After having a successful running in international markets, Starbucks made a grand debute in India recently. Owing to a lot of enthusiasm, the cafe had many one time walkins however the recent data shows decline in footfalls. The marketing manager seeks your help.
- How can CRM and sales and marketing strategies work together
- What are various software that can be used by Starbucks to managed CRM
- How can social platforms be used in CRM
Source:- Vipin Saboo Tutorials
For any further clarifications, please contact Prof Vipin Saboo on 9820779873
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should atleast have maaner to speak on the phone….should know how to response people…. very bad the way u treated me
who you speaking about please explain?
I like corporate law