Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.
Q 1. A. What are the various components of CRM
Q 1. B. What are the barriers to good CRM
Q 1 c What are the various relationship development strategies through CRM
Q 2. A. What are the various methods to improve customer retention
Q 2. B. What is the role of channel optimization, personalization and event based marketing in CRM
Q 2 c What is collaborative filtering and what are its types
Q 3. A. Explain the customer loyalty ladder
Q 3. B. What is the significance of knowledge management in CRM
Q 3 c Explain the relevance of 3E in CRM
Q4. A. What are key CRM challenges and how are they overcome
Q 4. B. Explain the recent global trends in CRM
Q 4 c Explain various benefits of Mobile CRM
Q5. Starbuck is the newest kid on the block. After having a successful running in international markets, Starbucks made a grand debute in India recently. Owing to a lot of enthusiasm, the cafe had many one time walkins however the recent data shows decline in footfalls. The marketing manager seeks your help.
- How can CRM and sales and marketing strategies work together
- What are various software that can be used by Starbucks to managed CRM
- How can social platforms be used in CRM
Source:- Vipin Saboo Tutorials
For any further clarifications, please contact Prof Vipin Saboo on 9820779873
should atleast have maaner to speak on the phone….should know how to response people…. very bad the way u treated me
who you speaking about please explain?
I like corporate law