Product Management Case Study For Practice


0

product

Advertisement

The systematic development and management of a firm’s product which includes branding and packaging is known as Product Planning. Goods are tangible, services are intangible. There are 5 product levels: core benefits, expected products, augmented products, and potential product. Products are classified into: 1) Durability and tangibility which includes – non-durable goods, durable goods, services, 2) Consumer goods which includes shopping habits, convenience goods, specialty goods and unsought goods. 3) Industrial Goods which includes: material and parts, capital items etc.

Here we present Product Management Case Study For Practice:

Don’t look for A-19 or A-21 as it won’t be available because there is only A-20 is the advertising message of Lubri Smooth Ltd.

The company’s target group is household/domestic users. However, A-20 is used for bicycles, scissors, sewing machines, consumer durable, tiny mixers and all sorts of nuts and bolts.

Lubri-Smooth is with tight grip on 80% market share with last 25 years standing in household sector. It is used also by farms, factories, garages and even offices.

It has remarkable household penetration despite competition from other Managing Director, Atul Jumale who is inclined to sell only 1 product, with a view to keep distribution and promotion expenses manageable. He believes in Free Sampling as an excellent tool and gives 5 ml sample very generously.

Lubri Smooth has increased the prince only twice with a gap of 10 years in last 25 years.

Mr. Atul receives number of suggestions about changes in packaging, separate labels for different users, brand extension, price increase, changing product width etc. However, Mr. Atul Jumale has strong conviction that Single Product Marketing is the formula for SUCCESS.

Questions:

Q.1) How do you view the product A20 – household or business to business? Explain with reasons.

Q.2) Do you agree with Mr. Atul Jumale’s formula for success? Explain the reasons for Agreement or Disagreement.

Q.3) In what stage of PLC the product is? Justify your opinion.

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

Like it? Share with your friends!

0
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

43 Comments

Ask Us On WhatsApp
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format