Social media can create your brand viral out of nowhere. With the proper use of social media you can reach to your customers all across the internet. It helps you build an effective online personality, foster business opportunity and connect with your clients and customers.
The basics of social media are simple: create great content, publish it and share it with your network. Most entrepreneurs leave it at that, but promoting content is just half the way done. Here are the 3 rules each and every entrepreneur should follow in order to ensure smooth and efficient relationships.
1. Answer questions from customers and clients.
Facebook and Twitter are the main platforms for social media marketing. However, entrepreneurs should look forward on the comments of the post and revert as soon as possible. Customers will not trust your company if they feel they have come across any auto-generated post. The most effective and well-received responses are helpful and timely.
Ensure that you keep an eye on all social networking sites for when someone mentions your company’s name. With serving relevant answers can enhance your image and people would value your name as customer-centric.
2.Use the “Like” feature on your Facebook wall.
If a customer or a user mentions your company’s name, like that post. Liking shows acknowledgement towards the efforts of customers and they highly appreciate it. It explicitly tells that you have seen the post. On Facebook you can choose “like” where in Twitter you have ” Retweet” or “Favorite”. Google+ allows you to “+1” posts and every update on LinkedIn features a “Like” button. Leaving a message saying ” Thanks for mentioning us” or ” We appreciate your feedback” can be highly productive. If you acknowledge someone’s mention, you show them the value their opinions.
Engaging in social media sites isn’t different from in-person interactions. If someone invites you for a coffee or lunch or dinner and you do not respond, gradually they will stop asking. Same applies in social networking sites. If you lack in customer relations than people will stop posting and liking your content.
3.Show gratitude when someone shares your content.
Social media is surely less personal than that when a customer visits a store. However, showing gratitude to them can be a catchy part for customers as they will find it good. Because the whole point of socializing is to build and maintain relationships.
Etiquette also apply to social media world as much as it does to the real world. For e.g, If you find a person sharing or liking your content, send him a quick message saying thank you! I mean that’s what you do if your relative makes an introduction and land for sale, You thank him right!
Social media is a very powerful tool that can be used not only to build relationships but to maintain to the fullest. Presenting yourself as a friendly responsive team can help your content, brand or product speak for you!