St. Xavier’s College TYBMS Sem 5 Syllabus: International Business


0
3 comments

International Business is an elective subject in Semester 5 of TYBMS at St. Xavier’s College. International Business introduces BMS students to the global dimensions of management and educates them on the international business theories, the environment, the policies and marketing.

Advertisement

Unit 1 – 15 lectures:

Overview:

  1. International Business – Introduction,
  2. Concept,
  3. Definition,
  4. Scope,
  5. Trends,
  6. Challenges and opportunities,
  7. Nature,
  8. Meaning and importance of international competitive advantage,
  9. Multidimensional view of competitiveness – financial.

 

Perspectives:

  1. International monetary systems and financial markets,
  2. IMF,
  3. World Bank,
  4. IBRD,
  5. IFC,
  6. IDA,
  7. Existing international arrangements,
  8. Globalization and foreign investment – introduction,
  9. FDI,
  10. National FDI policy framework,
  11. FPI,
  12. Impact of globalization.

 

Globalization:

  1. Technology and its impact,
  2. Enhancing technological capabilities,
  3. Technology generation,
  4. Technology transfer,
  5. Diffusion,
  6. Dissemination and spill over,
  7. Rationale for globalization,
  8. Liberalization and unification of world economics,
  9. International business theories,
  10. Trade barriers – tariff and non-tariff barriers.
  11. WTO and Doha round.

 

Unit 2 – 15 lectures

  1. Socio cultural environment:
  2. Managing diversity within and across cultures,
  3. Country risk analysis,
  4. Macro environmental risk assessment,
  5. Need for risk evaluation,
  6. Corporate governance,
  7. Globalization with social responsibility – introduction,
  8. Social responsibility of TNC,
  9. Recent development in corporate social responsibility and policy implications.

 

Global Human Resource Management:

  1. Selection,
  2. Development,
  3. Performance appraisal and compensation,
  4. Motivating employees in the global context and
  5. Managing groups across cultures,
  6. Multicultural management.

 

Unit 3 – 15 lectures

  1. Meaning and importance of international marketing,
  2. International marketing strategies of product development,
  3. IPLC,
  4. Role of packaging and pricing policy in international markets.
  5. Overseas market selection: methods of market entry and selecting potential markets.
  6. Segmentation of markets,
  7. Evaluating potential markets.

 

Unit 4 – 15 lectures

  1. Selection of overseas distribution channels,
  2. Types of foreign intermediaries,
  3. Constraints in entering global territories.
  4. Export-import documents,
  5. Import and export procedures.
  6. INCOTERMS
  7. Break-even pricing,
  8. Government initiatives for export promotion.

 

Continuous Internal assessment:

  1. Mid – semester test
  2. Project work – presentation.

 

Reference Books:

  1. International Business: Environment and Management – Bhalla V.K.
  2. International Business – Rao, P. Subba
  3. Business Government Society – Glodsmith, Arthur A.
  4. The Global Economy in Transition – berry, brian J.L., Edgar C. Conkling and D. Michael Ray

 

IB

Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Like it? Share with your friends!

0
3 comments
BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

3 Comments

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format