Perceived Value Pricing

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Perceived Value Pricing
Nowadays, companies have started pricing their products on the customers perceived value of the product. The perceived value depends on various factors like goodwill of the firm, buyer’s image of product performance, warranties provided, trustworthiness and esteem of the firm.

Value Pricing
Recently, several companies have adopted value pricing method, in which they win loyal customers by charging a fairly low-price for a high-quality product.

 

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