What Is The Meaning of Perceived Value Pricing?

What Is The Meaning of Perceived Value Pricing?

  Advertisement   Perceived Value Pricing Nowadays, companies have started pricing their products on the customers perceived value of the product. The perceived value depends on various factors like goodwill of the firm, buyer’s image of product performance, warranties provided, trustworthiness and esteem of the firm. Value Pricing Recently,...

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What Is The Value of Objectives?

What Is The Value of Objectives?

    Importance/Value of objectives: Many companies fail to set specific objective for integrated marketing communication programmes is that they don’t recognize the value of doing so. Advertising & promotional objectives are needed for several reasons, including the functions they serve in communication planning & decision making and measurement...

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Sydenham Career Fair 2011

The B.M.S department of Sydenham College of Commerce and Economics, Mumbai is here again organising “Career Fair ’11”, a vibrant, annual inter-collegiate event. Initiated in the year 2004, Career Fair has long been recognised as a one stop destination for career related solutions. “To be the best provider of career related solution” as the Vision and “To...

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