International Target Market





Size of Market:- Big enough for good revenue.

Growth of Market:- Market should be growth oriented, demand pattern of atleast 3 years should be studies.

Logistics:- easily reachable.

Distances:- freight plays a major role in international marketing. So freight factor should be an important consideration.

Competition:- Imp. Factor in market segment.

Distribution System:- A good distribution system helps a company to establish and settle in a foreign market.


On deciding to go abroad a company needs to define its international marketing objectives and policies:


  • what proportion of foreign to total sales will it seek?


  • Whether to enter a few countries or many?


To summarize decisions regarding which markets to enter a company must consider the following:-


  1. Market entry and market control costs.


  1. Population and Income Size and potential growth of the market.


  1. Competition level.


The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
  1. ltaletnfmw 2 months ago

    viagra commerical
    <a href="[Link deleted]over the counter
    is there a female viagra

  2. qtaletdxzr 2 months ago

    which is stronger cialis or viagra
    <a href="[Link deleted]vs cialis
    cialis pill splitter

  3. sunnhwuf 2 months ago

    se necesita receta medica para comprar cialis <a href=[Link deleted]price tadalafil tablet brands in india <a href=[Link deleted]20mg

  4. 2 months ago

    Thank you.

    Youseful blog. Good post.

  5. 2 months ago

    … [Trackback]

    […] Here you will find 70751 additional Information on that Topic: […]

  6. more views 1 month ago

    … [Trackback]

    […] Read More on that Topic: […]

Leave a reply

Your email address will not be published. Required fields are marked *


* is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account