International Target Market

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CRITERIA FOR SELECTING TARGET MARKET (S)

 

Size of Market:- Big enough for good revenue.

Growth of Market:- Market should be growth oriented, demand pattern of atleast 3 years should be studies.

Logistics:- easily reachable.

Distances:- freight plays a major role in international marketing. So freight factor should be an important consideration.

Competition:- Imp. Factor in market segment.

Distribution System:- A good distribution system helps a company to establish and settle in a foreign market.

 

On deciding to go abroad a company needs to define its international marketing objectives and policies:

 

  • what proportion of foreign to total sales will it seek?

 

  • Whether to enter a few countries or many?

 

To summarize decisions regarding which markets to enter a company must consider the following:-

 

  1. Market entry and market control costs.

 

  1. Population and Income Size and potential growth of the market.

 

  1. Competition level.

 

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