Advertisement Target-Return pricing Here, the firm determines the price that would fetch its target rate of return on investment. As per this method, the selling price can be determined by using the formula = Unit cost + For example, a manufacturer has invested Rs. 1,00,000 and is...
The retailing concept is a management orientation that focuses a retailer on determining the needs of its target market and satisfying those needs more effectively and efficiently than its competitors. The selection of a target market focuses the retailer on a group of consumers whose needs it will...
CRITERIA FOR SELECTING TARGET MARKET (S) Size of Market:- Big enough for good revenue. Growth of Market:- Market should be growth oriented, demand pattern of atleast 3 years should be studies. Logistics:- easily reachable. Distances:- freight plays a major role in international marketing. So freight factor should...
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