Direct Export:- Companies eventually will decide to handle their own exports, The investment and risk are higher. The co. may carry direct exports through:
- Domestic based export deptt.:- An export sales manager carries on the actual selling and draws on market assistance as needed. The deptt. Performs all activities involved in export and operates as a profit centre.
- Overseas sales branch or subsidiary:- An overseas sales branch allows the manufacturer t achieve greater presence or program control in foreign market. The sales branch handles sales and distribution and promotion.
- Foreign based distribution or agents :- The Co. can hire foreign based distributors to sell co’s goods who may be given exclusive or limited rights to represent the manufacturer/ Co.