What Do You Mean By International Market Segmentation?


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International Market Segmentation

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International Market Segmentation.

  • International market segmentation refers to process of dividing the world market into distinct subsets customers who behave in the same way or have similar needs.
  • The segments must be large enough to permit viable mar effort directed towards them.
  • Accessibility to the segments could be attained through advertising, personal selling channels of distribution and so on.
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