INTEGRATED MARKETING COMMUNICATION (IMC) DEFINED
“The process of managing all sources of information about a product service to
which a customer or prospect is exposed which behaviorally moves the customer
towards a sale and maintains customer loyalty.”
-Northwestern University, Medill School of Journalism
Review of Marketing Plan
Examine overall marketing plan & objectives
Role of advertising & promotions
Competitive analysis
Assess environmental influence
Analysis of Promotional Program Situation
Internal analysis External analysis
Promotional department Organization Market Segmentation & Target
Marketing
Firm’s ability to implement Consumer Behavior Analysis
Promotional program
Review of previous program result
ANALYSIS OF COMMUNICATION PROCESS
Analyze receiver’s response processes
Analyze source, message, channel factors
Establish communications goals & objectives
BUDGET DETERMINATION
Set tentative marketing communications budget
Allocate tentative budget

Advertisement
Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
6 Comments

Leave a reply

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account