WHY CORPORATE ADVERTISING
Big industries companies and organizations have used corporate advertising to make a positive impression on customers and investors for a long time. Corporate advertising is a highly useful marketing tool. It can improve the morale of a company’s employees. In certain situations, such as take over bids, it can make good impression on the investment community.
Many have questioned the necessity of corporate advertising as in how important is knowing the name of the company manufacturing a certain product for the consumers. People these days are more conscious than before. Corporate advertising gives the products an edge. Consumers often cannot see much difference between products, when they have to choose form a wide range. Being aware of the company’s name can make them decide faster and choose better.
Corporate advertising can be important in building consumer confidence for marketing big and expensive goods like cars, electrical and electronic appliances. The opinion that people have of a company determines to a large extent its ability to attract employees and executives of high caliber.
TYPES OF CORPORATE ADVERTISING
When an organization wants to influence publics un the marlet place it uses different types of corporate advertising. This depends on:
The needs of a particular situation
The audience or the public to be addressed
The message to be communicated
Different types of corporate advertising include:
1. Corporate Identity Advertising
2. Institutional Advertising
3. Public Relations Advertising
4. Issue Advertising
5. Public Service Advertising
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