What Is The Meaning of Product Assortment?

 The set of all products and items offered by a company for sale is called a ‘product mix’.
A company’s product mix includes :

1. Product width
It refers to the number of different products the organization offers. For example, product width of HLL includes soaps, cosmetics, ice-cream, atta, toothpaste etc.

2. Product length
It refers to  the  total number of items in each product category; for e.g. in the category of soaps HLL includes brands like Lux, Liril, Lifebuoy and so on..

3. Product depth
It explains the number of variants of each product in the line. If Colgate toothpaste has two variants like Colgate Total, Colgate Gel etc.

4. Product consistency
It refers to how closely related the various product lines are, with respect to end use, production requirements, distribution channels or some other way..

https://www.youtube.com/watch?v=zzy4eRdD3es

The following two tabs change content below.

• Bio
• Latest Posts

BMS Team

We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

Latest posts by BMS Team (see all)

• Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
• Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
• TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019