ELEMENTS OF A BRAND.
Ans.   Elements of a Brand :
1. Â Â Â Â Brand name:
Selecting A Brand Name
Certain factors to be considered before selecting a brand name:
—     distinguish the product from competitive brands
—      memorable and easy to pronounce
—     easy to say, spell and pronounce
—      it should allude to the product’s uses, benefits, or special characteristics in a positive way
—      negative or offensive references should be avoided.
—     evoke positive mental image
—     evoke positive emotional reaction
—      suggest product function or benefits
—     simple
—      sound appropriate
—      be registrable (unique)
—      possibly, translate well in other languages too.
2. Â Â Â Â Logo :Â
The company logo is the cornerstone of the firm’s branding elements. For many firms the logo is the visual reminder of everything that the firm stands for. While a great logo won’t necessarily build the firm, it plays a
vital role in representing it. Conversely, a weak or confusing logo can detract from the value that the firm brings.
Elements of a Good Logo :
—      It has a lasting value – trendy logos don’t hold up over time.
—     It is distinct – some amount of uniqueness, as long as it doesn’t confuse, is valuable.
—     Appeals to your target market – if your target market is partial to blue then it doesn’t matter that you’re not.
—     Supports your USP – If you are trying to communicate your low low prices then your logo should support that image
—     Legible – This seems pretty obvious but many people use typefaces and images that can’t be printed or carried to a large sign. Your logo should clearly identify your company and it can’t do that if people don’t understand it.
3. Â Â Â Â Slogans, Jingles, Characters, and Packaging :
—      Recognize the benefits of an effective jingle, slogan, character, and package design for a brand.
—      Use a slogan or jingle that i.e. edible to the hear and one which is hummable. For example, Doodh Doodh Ad.
—     Examine a hypothetical brand character to determine its effectiveness in enhancing brand awareness.(celebrity)
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