What is Retail Pricing?


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Retail pricing:

 

Pricing is a crucial strategic variable due to its direct relation with a firm’s goals and its interaction with other retailing elements. A pricing strategy must be consistent with the retailer’s overall image, sales, profit and ROI goals.


 


 

 

 

 

Pricing strategy:

 

A retail price strategy has 5 steps: objectives, policy, strategy, implementation and adjustments.

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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