Retail promotion:

Advertisement

 

Is broadly defined as any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm. Advertising, P.R., personal selling and sales promotion are the 4 elements of promotion.

 

Steps in planning a promotion strategy:

 

  • Goals are stated in specific and measurable terms. Positive word of mouth (WOM) is an important long-term goal.
  • An overall promotion budget is set on the basis of one of these techniques: all you can afford incremental, competitive parity, etc.
  • The promotional mix is outlined, based on the firm’s budget, the type of retailing involved, the coverage of the media, and the hierarchy of effects.
  • The promotional mix is enacted. Included are decisions involving specific media, promotional timing, message content, sales force composition, particular sales-promotion tools, and the responsibility for co-ordination.
  • The retailer systematically reviews and adjusts the promotional plan, consistent with its preset goals.
Advertisement
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
381 Comments
  1. TedNer 3 days ago

    <a href="[Link deleted]buy online <a href="[Link deleted]sulfate tablet 200 mg <a href="[Link deleted]generic 200 mg coupon <a href="[Link deleted]for sale uk <a href="[Link deleted]hydrochloride <a href="[Link deleted]hydroxychloroquine online

  2. AnnaNer 3 days ago

    <a href="[Link deleted]furesimide <a href="[Link deleted]over the counter uk

  3. JudyNer 3 days ago

    <a href="[Link deleted]cost india <a href="[Link deleted]<a href="[Link deleted]sildalis <a href="[Link deleted]0.5 mg <a href="[Link deleted]<a href="[Link deleted]1mg <a href="[Link deleted]viagra in mexico

  4. AnnaNer 3 days ago

    <a href="[Link deleted]500 mg tablet <a href="[Link deleted]20 mg <a href="[Link deleted]200 <a href="[Link deleted]<a href="[Link deleted]<a href="[Link deleted]benicar <a href="[Link deleted]australia

  5. SamNer 3 days ago

    <a href="[Link deleted]generic price <a href="[Link deleted]tablets <a href="[Link deleted]from canada <a href="[Link deleted]citrate <a href="[Link deleted]100mg <a href="[Link deleted]much is azithromycin over the counter

  6. PaulNer 3 days ago

    <a href="[Link deleted]zithromax azithromycin <a href="[Link deleted]sulfate tab 200 mg <a href="[Link deleted]over the counter usa <a href="[Link deleted]over the counter <a href="[Link deleted]azithromycin

  7. YonNer 3 days ago

    <a href="[Link deleted]sulfate buy <a href="[Link deleted]<a href="[Link deleted]elavil <a href="[Link deleted]amitriptyline <a href="[Link deleted]cost <a href="[Link deleted]of albenza medication <a href="[Link deleted]

  8. TeoNer 2 days ago

    <a href="[Link deleted]citrate 100mg

  9. JaneNer 2 days ago

    <a href="[Link deleted]plaquenil

  10. EvaNer 2 days ago

    <a href="[Link deleted]to order plaquenil

  11. SueNer 2 days ago

    [url=[Link deleted]generic name cost[/url] [url=[Link deleted]100 mg tablet[/url] [url=[Link deleted]of sildenafil 100 mg tablet[/url] [url=[Link deleted]sulfate tabs[/url] [url=[Link deleted]phosphate tablet[/url] [url=[Link deleted]buy online[/url] [url=[Link deleted]250[/url] [url=[Link deleted]amitriptyline[/url] [url=[Link deleted]medrol[/url] [url=[Link deleted]

  12. TeoNer 2 days ago

    <a href="[Link deleted]australia

  13. MaryNer 2 days ago

    <a href="[Link deleted]500mg canada <a href="[Link deleted]suspension <a href="[Link deleted]elavil <a href="[Link deleted]1500 mg <a href="[Link deleted]xr <a href="[Link deleted]tamoxifen <a href="[Link deleted]toradol <a href="[Link deleted]you buy viagra canada <a href="[Link deleted]500mg <a href="[Link deleted]prescription

  14. generic cialis 2 days ago

    Trackback

    I found your entry interesting and added it

  15. JudyNer 2 days ago

    <a href="[Link deleted]20 mg <a href="[Link deleted]can i buy tamoxifen <a href="[Link deleted]azithromycin no prescription <a href="[Link deleted]you buy albenza over the counter <a href="[Link deleted]2 pills <a href="[Link deleted]azithromycin <a href="[Link deleted]canada <a href="[Link deleted]250 mg

  16. JaneNer 2 days ago

    <a href="[Link deleted]over the counter uk

  17. IvyNer 2 days ago

    <a href="[Link deleted]can you buy zithromax <a href="[Link deleted]buy online <a href="[Link deleted]tamoxifen <a href="[Link deleted]zithromax <a href="[Link deleted]prescription <a href="[Link deleted]azithromycin <a href="[Link deleted]advair diskus <a href="[Link deleted]viagra 2017 <a href="[Link deleted]price in india <a href="[Link deleted]australia <a href="[Link deleted]250 mg pill <a href="[Link deleted]mg amitriptyline <a href="[Link deleted]<a href="[Link deleted]100mg <a href="[Link deleted]cheap effexor xr <a href="[Link deleted]zithromax <a href="[Link deleted]uk cost <a href="[Link deleted]tablet <a href="[Link deleted]clonidine <a href="[Link deleted]150 mg cost

  18. AmyNer 2 days ago

    <a href="[Link deleted]furosemide 20 mg

  19. JudyNer 2 days ago

    <a href="[Link deleted]2017 <a href="[Link deleted]tablets <a href="[Link deleted]sildalis <a href="[Link deleted]50mg <a href="[Link deleted]250 mg tablet over the counter <a href="[Link deleted]5442

  20. ZakNer 2 days ago

    <a href="[Link deleted]to buy cheap albenza <a href="[Link deleted]20 mg tablets <a href="[Link deleted]cheap <a href="[Link deleted]500mg <a href="[Link deleted]cytotec <a href="[Link deleted]azithromycin <a href="[Link deleted]250 mg tablet <a href="[Link deleted]azithromycin

  21. TeoNer 2 days ago

    <a href="[Link deleted]medicine

  22. JudyNer 2 days ago

    <a href="[Link deleted]medication over the counter <a href="[Link deleted]tamoxifen with paypal <a href="[Link deleted]of advair diskus <a href="[Link deleted]cost <a href="[Link deleted]flagyl online without prescription

  23. SueNer 1 day ago

    <a href="[Link deleted]200 <a href="[Link deleted]clonidine <a href="[Link deleted]of zithromax <a href="[Link deleted]azithromycin over the counter canada <a href="[Link deleted]5mg tablets <a href="[Link deleted]citalopram online uk <a href="[Link deleted]without a rx <a href="[Link deleted]80 mg <a href="[Link deleted]best price <a href="[Link deleted]zithromax cheap

  24. MiaNer 1 day ago

    <a href="[Link deleted]100mg <a href="[Link deleted]150 mg tablets <a href="[Link deleted]price in india <a href="[Link deleted]for ptsd <a href="[Link deleted]best price

  25. AnnaNer 1 day ago

    <a href="[Link deleted]flagyl online without prescription <a href="[Link deleted]<a href="[Link deleted]to buy cytotec online <a href="[Link deleted]medrol <a href="[Link deleted]ventolin <a href="[Link deleted]sale <a href="[Link deleted]<a href="[Link deleted]40mg cost

  26. ZakNer 1 day ago

    <a href="[Link deleted]<a href="[Link deleted]50 mg <a href="[Link deleted]india

  27. AnnaNer 1 day ago

    <a href="[Link deleted]elavil <a href="[Link deleted]250 <a href="[Link deleted]cleocin

  28. TedNer 12 hours ago

    <a href="[Link deleted]<a href="[Link deleted]price south africa <a href="[Link deleted]mg tamoxifen <a href="[Link deleted]cytotec <a href="[Link deleted]over the counter <a href="[Link deleted]citalopram <a href="[Link deleted]purchase canada <a href="[Link deleted]azithromycin online without prescription

  29. JudyNer 8 hours ago

    <a href="[Link deleted]furesimide <a href="[Link deleted]cytotec online south africa <a href="[Link deleted]diskus coupon <a href="[Link deleted]zithromax uk <a href="[Link deleted]16 mg medicine <a href="[Link deleted]elavil

  30. TeoNer 2 hours ago

    <a href="[Link deleted]cost

  31. IvyNer 57 mins ago

    <a href="[Link deleted]to buy cytotec pills <a href="[Link deleted]z-pak <a href="[Link deleted]pharmacy medrol with no prescription <a href="[Link deleted]250 <a href="[Link deleted]10mg tablets price <a href="[Link deleted]can you buy zithromax <a href="[Link deleted]cleocin <a href="[Link deleted]500 diskus <a href="[Link deleted]mg prednisone <a href="[Link deleted]spray <a href="[Link deleted]mexico <a href="[Link deleted]canada pharmacy <a href="[Link deleted]insomnia <a href="[Link deleted]azithromycin <a href="[Link deleted]sale <a href="[Link deleted]generic furosemide <a href="[Link deleted]to buy clonidine <a href="[Link deleted]much is zithromax 250 mg <a href="[Link deleted]z-pak <a href="[Link deleted]

Leave a reply

Your email address will not be published. Required fields are marked *

*

*

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account