Visual merchandising is largely associated with creating the look of the store. Visual merchandisers are responsible for the total merchandise or service presentation, the overall business image, and even the building and placement of design elements. The increase in competition has necessitated retailers to differentiate themselves from the competition. While products and services are the primary methods of differentiation, visual merchandising is fast becoming an area of differential advantage, as it is believed that attractive displays attract and stimulate, which in turn is believed to cause increased sales.
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