What Are The Economic Variables Affecting International Markets?


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International Markets

 

International marketing is affected by a no. of economic, variables that include:- Level, rate & direction of economic growth of a country. GDP, std. of living, consumption pattern, purchasing power and disposable income, balance of payment, dependability on import etc.

 

The differences in the levels of development and income have implication for the business . In developing countries of products/ services is limited by low incomes, therefore their import policies are very restrictive.. A number of developing nations however hold good business prospects for many companies because of following factors:-

 

  • A steady increase in population

 

  • Increasing incomes

 

  • Growing democracies

 

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