Strategic Management Unit 1 Notes (SYBMS)


SM notes

PPT presentation of unit 1 for subject  : Strategic Management.


 University Examination 75 Marks

Descriptive 60; Case 15

Internal Assessment 50 Marks

25 Marks

Total 100 Marks


To equip the students with management policies and strategies at entry level to develop conceptual skills in this area as well as application in corporate world


Unit I

  1. Business Policy – Meaning, Nature, Importance, Case studies
  2. Strategy – Meaning, Definition
  3. Strategic Management- Meaning, Defination, Importance of Strategic Management
  4. Process & Levels of strategy and concept and Importance of SBU’s

5. Strategic Intent – Mission, Vision, Goals, Objective, Plans

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Strategic Management

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VJ Brajdar


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