Strategic Management Unit 1 Notes (SYBMS)


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SM notes

PPT presentation of unit 1 for subject  : Strategic Management.

BMS III SEMESTER

 University Examination 75 Marks

Descriptive 60; Case 15

Internal Assessment 50 Marks

25 Marks

Total 100 Marks

Objectives:

To equip the students with management policies and strategies at entry level to develop conceptual skills in this area as well as application in corporate world

 

Unit I

  1. Business Policy – Meaning, Nature, Importance, Case studies
  2. Strategy – Meaning, Definition
  3. Strategic Management- Meaning, Defination, Importance of Strategic Management
  4. Process & Levels of strategy and concept and Importance of SBU’s

5. Strategic Intent – Mission, Vision, Goals, Objective, Plans

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Strategic Management

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VJ Brajdar

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