What makes a product a brand?


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Welcome to Advertising 101 by Gayatri Thampi.

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In the previous series we learnt,

Brand – Definition and Meaning explained in under 5 minutes

Today, we look into what makes a product a brand.

What is a product? Differences between the a brand and a product and  Real life example explaining it  in detail.

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Kartik Raichura is the founder and CEO of ManagementParadise.com - the world's leading management education focused community platform. A business post graduate from Welingkar Institute of Management, Mumbai, Kartik Raichura has been an author, a public speaker, and a social worker. He's also the recipient of Star Young Entrepreneur Award and has addressed the audience at Tedx Indore.

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Kartik Raichura
Kartik Raichura is the founder and CEO of ManagementParadise.com - the world's leading management education focused community platform. A business post graduate from Welingkar Institute of Management, Mumbai, Kartik Raichura has been an author, a public speaker, and a social worker. He's also the recipient of Star Young Entrepreneur Award and has addressed the audience at Tedx Indore.

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