The people in housing and construction industry can be divided into groups:
- Those who develop the product
They consists of location hunters architect builders. They are required to have technical skills of geological mapping soil testing building designs and so on. The possessions of this skills is of utmost importance because building cannot be constructed on all types of land. Also materials use to build houses in different regions because of climatic differences. E.g. in England most houses are builds of woods whereas wood is not a viable portion in the tropical area. Builders who do the final construction consists of civil engineers skilled and unskilled labor
- Those who market the product
These consists of marketing people who may or may not have civil engineering background but certainly have the skills of understanding the customer as a well as the product. The marketer uses all the tools that help to overcome the unique characteristics the service industry. It includes the construction of a sample flat, which will break the tangibility factor intensive advertising to overcome the perishability factor and so on.
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