Hello TYBMS students,

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We’ve been receiving many requests by students to publish some questions we think are important from the exam preparations perspective.

The Important Questions Bank content is locked

To see the locked content, Use one of the social sharing buttons below and unlock the content. We're doing this so that the complete BMS community becomes aware of this blog post. Thanks for your support.

We’re trying to collate and gather the data and would be updating it here ONE NIGHT before the exam,  that’s TONIGHT. Thanks for your patience and understanding.

Also check : Chapter Wise Important Questions bank For Service Sector Management and Prelim Paper for Service Sector Marketing








  • Service Gap model
  • Characteristics, Features and Classification of Services
  • Reasons for growth of services in India and factors stimulating transformation of services
  • Zone of Tolerance and its significance on marketing of services
  • Branding of Services
  • Flower of Services
  • Moment of Truth, Service failure and Service Recovery
  • Service Trinity Triangle
  • Types of Buying Behaviour
  • Service Benchmarking
  • 7P’s of Service marketing and importance of people and physical evidence in services
  • Service Life Cycle
  • Positioning Service v/s goods and steps of service positioning
  • SERVQUAL Model
  • Strategies to increase service productivity
  • Service Blue Printing – Meaning, importance and steps
  • Service Benchmarking – Meaning, importance and steps

Let’s try to make this a two way exercise. While we gather the question banks, you might have some inputs on this too! Please use the comments box below and post questions that you think are important from your analysis. It would help the tybms community a lot.

How did your TYBMS SEM 5 Exams Go? Discuss Here.

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Best of luck guys!

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Kartik Raichura is the founder and CEO of ManagementParadise.com - the world's leading management education focused community platform. A business post graduate from Welingkar Institute of Management, Mumbai, Kartik Raichura has been an author, a public speaker, and a social worker. He's also the recipient of Star Young Entrepreneur Award and has addressed the audience at Tedx Indore.
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