Service Marketing – TYBMS Question Bank 2018

Services Marketing Advertisement Unit 1 What are the unique features of services and how different is the same from goods What are the factors contributing to growth of service sector in India Elaborate the role of services in India How are services classified What are the key challenges in...

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Service Marketing Question Bank for November 2017 TYBMS Sem 5 Exam

Services Marketing Unit 1 What are the unique features of services and how different is the same from goods What are the factors contributing to growth of service sector in India Elaborate the role of services in India How are services classified What are the key challenges in marketing...

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Service Marketing – Revised TYBMS Syllabus 2016

Service Marketing – Revised TYBMS Syllabus 2016 Modules at a Glance SN Modules  No. of Lectures  1  Introduction of Services Marketing  15  2  Key Elements of Services Marketing Mix  15  3  Managing Quality Aspects of Services Marketing  15  4  Marketing of Services  15 Total  60 Service Marketing – Syllabus Overview...

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