- For housing and construction industry there are many considerations:
Capital projects & bldg activities are priced so that variable costs- the costs incurred as a result of gaining the work-are covered. Ideally the price also makes a contribution to the fixed costs of the contracted org. It is also necessary to consider charges incurred by the contractors as the result of having to underwrite the project from inception to delivery & from the need to acquire any specialists’ equipment and expertise necessary.
- Building products are priced so that an individual perception of quality value and service are at a level that the size and nature of the can sustain. it is also increasingly common to find differentiate pricing approaches as competitors seek real and perceived price advantages.
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