Services Marketing


Unit 1

  1. What are the unique features of services and how different is the same from goods
  2. What are the factors contributing to growth of service sector in India
  3. Elaborate the role of services in India
  4. How are services classified
  5. What are the key challenges in marketing services and how are they overcome
  6. What are the factors influencing the consumer behaviour for services
  7. How are services positioned
  8. Elaborate the product service continuum and service marketing triangle
  9. What is service recovery

Unit 2

  1. Elaborate 7 Ps of service marketing with any specific sector
  2. Elaborate the service flower with any specific sector
  3. How is pricing done in services
  4. Role of Physical evidence in Service marketing
  5. What is the role of service blueprinting
  6. What are the advantages of services branding
  7. What are the problems in service branding
  8. Elaborate service mapping


Unit 3

  1. What are the various approaches to improve service quality
  2. Ways to improve service productivity
  3. Elaborate the zone of tolerance
  4. Explain the GAAP model with help of any sector
  5. Explain the SERVQUAL model with an example
  6. How is service quality measured
  7. Strategies to balance the gap between demand and supply of services


Unit 4

  1. What are the factors favouring international marketing strategies
  2. What are the elements of transnational strategies
  3. What are factors favouring transnational service strategies
  4. Explain some recent trends in service marketing in hospitality, healthcare and banking sector
  5. What are some ethical issues in service marketing

For any further clarifications, please feel free to contact Prof Vipin Saboo on 9820779873

The following two tabs change content below.
Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
  1. cbd oil 4 months ago

    … [Trackback]

    […] Find More to that Topic: […]

  2. porn 4 months ago

    … [Trackback]

    […] Read More on to that Topic: […]

  3. top exterminator 4 months ago

    … [Trackback]

    […] Find More Info here to that Topic: […]

  4. 놀이터추천 4 months ago

    … [Trackback]

    […] There you can find 65305 more Information to that Topic: […]

  5. … [Trackback]

    […] Find More Info here to that Topic: […]

  6. جلب الحبيب 3 months ago

    … [Trackback]

    […] Find More on to that Topic: […]

  7. … [Trackback]

    […] Find More here to that Topic: […]

  8. Furnace Repairs 3 months ago

    … [Trackback]

    […] Read More Information here on that Topic: […]

  9. 카지노사이트 3 months ago

    … [Trackback]

    […] Find More on that Topic: […]

  10. get free bitcoin here 2 months ago

    … [Trackback]

    […] Read More here to that Topic: […]

  11. Study in Uganda 2 months ago

    … [Trackback]

    […] There you will find 35360 more Information to that Topic: […]

  12. satta king 2 months ago

    … [Trackback]

    […] Read More here to that Topic: […]

  13. situs poker online 2 months ago

    … [Trackback]

    […] Information to that Topic: […]

  14. viagra 100mg 2 months ago

    Thank you

    Good blog. Interesting post.

  15. dqsgxpa 2 months ago

    A horse ampoule that reddens the is <a href="[Link deleted]health store Southland cd shivery notices

  16. 1 month ago

    Thank you.

    Youseful blog. Good post.

  17. … [Trackback]

    […] Read More to that Topic: […]

  18. cialis online 1 month ago

    Zpcaco adpcei <a href="[Link deleted]will generic cialis be available cialis online pharmacy

  19. buy cialis 1 month ago

    Oszicc nxkqdg <a href="[Link deleted]cialis coupon cheap cialis

  20. otc cialis 1 month ago

    Dnnrgn ozossu <a href="[Link deleted]delivery viagra where to buy cialis online

  21. cialis price walmart 1 month ago

    Sbssuz osdwdu <a href="[Link deleted]viagra with discount cialis price walgreens

  22. cialis pills 1 month ago

    Khnphu stxdbl <a href="[Link deleted]essays cialis from canada

  23. Cuswbi kxoogp <a href="[Link deleted]essay writing help price of cialis

  24. cialis professional 1 month ago

    Ygogvj zszuft <a href="[Link deleted]no rx cialis when will cialis be over the counter

  25. prices of cialis 1 month ago

    Ynvgmo ycjkai <a href="[Link deleted]price for cialis cialis from canada

  26. buy cialis 1 month ago

    Cmbxmz liqjnx <a href="[Link deleted]mail order cialis 5mg

  27. Rfuvyp iodmzo <a href="[Link deleted]viagra pill Brand name viagra

  28. Viagra 100 mg 4 weeks ago

    Eosgss rwjvha <a href="[Link deleted]online buy Buy discount viagra

  29. Grkskr yxfzqy <a href="[Link deleted]tablets Buy viagra online cheap

  30. Viagra jelly 3 weeks ago

    Xzkmob bszapt <a href="[Link deleted]price viagra United healthcare viagra

  31. Best price for viagra 3 weeks ago

    Ptaqij csunub <a href="[Link deleted]generic viagra online Buy viagra on internet

  32. Ylkqqh bdzgmp <a href="[Link deleted]viagra generic Cost viagra

  33. Pfizer viagra 3 weeks ago

    Xtgzff haqidm <a href="[Link deleted]check 50mg viagra Buy viagra now

  34. Generic viagra us 3 weeks ago

    Rmrlko jvarkl <a href="[Link deleted]viagra usa Viagra pfizer

  35. Viagra or cialis 2 weeks ago

    Fxksdp ketvey <a href="[Link deleted]buy Viagra next day

  36. … [Trackback]

    […] Here you will find 15963 more Information on that Topic: […]

  37. EstherKef 2 weeks ago

    Nsvrgb hoauue <a href="[Link deleted]real viagra online without prescription Buy cheap viagra internet

  38. Gnnymp nshzwv <a href="[Link deleted]ed pills buy ed pills

  39. Jehybr kmdycd <a href="[Link deleted]for erection generic ed pills

Leave a reply

Your email address will not be published. Required fields are marked *


* is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account