Is ‘Tevarbook’ An Innovative Idea Of Marketing For Hindi Movies?

Boney Kapoor’s “Tevar” starring Arjun Kapoor and Sonakshi Sinha has launched the film’s official handle on Twitter named as which will ask fans to click on it to know the trailer’s launch date. Eros Now, the production house of Tevar has come up with a refreshingly innovative idea to bring a customized experience for fans. Once you are on Tevarbook, you are asked to log in to your Facebook account and that’s when the fun begins. You see Arjun  Kapoor and Sonakshi Sinha on your profile page, commenting on your cover image, display picture etc, and then revealing the date: November 10. 
With such efforts to engage the fans on social media, do you think Tevar’s trailer will be able to grab more attention and get more views?

Tevar – Starring Arjun Kapoor, Sonakshi Sinha & Manoj Bajpayee.

Releasing 9th January, 2015.
Produced by: Sanjay Kapoor Films & Presented by Eros International.

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