TRUST is surely like an eraser..it gets smaller and smaller after every mistake. It is the hardest thing to find and easiest to lose. No one is going to buy from you if they don’t trust you. This is an everyday challenge to new startups as they try to build the relationship from scratch.
Obviously, trust takes years to build and mere seconds to lose. But as a new and impatient entrepreneur(who is curious to make your own mark) cannot afford to sale after years of building a relationship…here are the quick ways that can indulge anyone to trust you and your business.
1) Create your own content regularly
Its easy to trust someone if you know what they are doing. Therefore create your own content and publish them regularly on your site with various updates(if there are) along with news. This creates a sense of content satisfaction to your customers or target market.
2) Be Transparent and Consistent
Share all the information openly and regularly so that people can use it to help. Transparency between two parties ensures smooth functioning and healthy relationships.Whether making sales, building a team, or managing people, without trust productivity falls apart. Often, you’ll take action, requiring trust even before it’s earned or secured. Everyone should be trusted with sensitive information and expect to capitalize on their inclusion by driving the company forward.
3)Tell True and Relevant Stories
Always share stories until and unless they are absolutely true and reliable. There is nothing wrong in creating win-win situation but for that transparency and reliability is taken into consideration. Do not try to dent the trust factor of your customers or gain their trust by fake stories. Stay committed to your work!
4)Limit your Pitching
There’s a time and a place for making sales pitches. Don’t just rush into someone and start pitching. You want them to understand that you would like to develop a long term relationship. Take time to know them personally and optimum time for the moment to mention your product/service- That’s where you have mastered the game of sales pitch.
Put aside the mindset of “need to pitch” and focus more on building long term relationships with customers as well as suppliers(If any). These strategies help to accomplish companies However, these tips on building trust quickly can be more useful if you understand the mindset of opposite person!
– Vatsal Doshi
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